Heineken - The Group Chat Bar

Group chats are a great way to stay in touch with your buddies, but sharing memes and stickers and emojis doesn’t compare to meeting IRL over a beer. So we worked with heineken and created the Group Chat Bar, and turned Josh Hart’s Group Chat into a full functioning bar, built with all the private jokes, references and memories from the chat, but in a real place, where they can hang for real. And then we opened the campaign up on social, allowing other groups of friends to turn their group chats into real bars, generating huge amounts of engagement.